Data: Real-Time Super Bowl Marketing Is a Giant Waste of Money

by Shane Snow
Since Super Bowl XLVII, consumer brands have been falling over themselves to insert their ads into people’s Twitter streams during cultural events. Stuff like this: This phenomenon, which ad people call “real-time marketing” (and others call Twitterjacking) was precipitated by Oreo’s infamous tweet, in which the cookie maker posted this to Twitter a few minutes after the stad ...Read the full article

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