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adage.com - 14 readers, 5 Tweets - Chief creative officers at large U.S. agencies, on average, billed $964 an hour to clients in 2008 according to a new ad industry survey released to the public.
adage.com - 16 readers, 287 Tweets - Adobe will set up a "real-time marketing" war room during the Super Bowl to target other marketers.
adweek.com - 15 readers, 176 Tweets - Arby's Twitter conversation with Pharrell Williams during the Oscars turned out to be another big win for the brand.
smallbusiness.chron.com - 19 readers, 2 Tweets - CPM stands for "cost per thousand." It's a standard marketing calculation used to determine the cost of reaching 1,000 potential customers with an ad campaign. CPM is calculated by taking ...