Google Analytics Simplifies Remarketing Set Up With “Instant Activation”

by Ginny Marvin
Google says that only 1 in 5 marketers successfully completes the remarketing set up process in Google Analytics. Whether it’s tagging problems or other implementation challenges, a 20 percent success rate is a pretty good indicator that the process isn’t user friendly for most marketers. To improve that success rate, Google has released “instant activation” of Advertiser Fea ...Read the full article