Google Will Retire “Other Interests” Display Network Targeting Feb 17

by Ginny Marvin
Google announced last month that “Other interests” targeting on the Google Display Network would be going away. The change was supposed to go into effect January 15, but that date has been pushed to Februrary 17, 2015. If you’ve got campaigns with “Other interests” targeting, you should plan to update those to target affinity audiences, custom affinity audiences or in-market ...Read the full article