How platforms are competing for Super Bowl traffic

by John Mcdermott
NBC may have exclusive rights to air the big game on Sunday, but that’s not stopping platforms — from Facebook to YouTube to Tumblr — from gunning for your attention. Here is how each platform is preparing for Super Bowl Sunday, either in a bid for brand dollars, publisher clout or fan eyeballs. Facebook The Super Bowl will be a major test for Facebook which has undergone sev ...Read the full article