#TBT Reconnect with Your Old Friend AIDA

by Sarah Burns
If you have ever taken a marketing course, you have probably learned (and maybe forgotten) this acronym: AIDA: Awareness, Interest, Desire, Action. If you are heavily focused on direct response efforts like search engine marketing, AIDA may not seem directly relevant to your job where your goal is to drive action. Furthermore, having been around for more than 100 years, AIDA may seem archaic.Read the full article