Rethinking Outbound Linking

For search engines, links have at least two functions. Links are a signal of relevance and links are a signal of authority (which includes a lack of authority, too!). Outlinks (links that point to a page on another site) can indicate what a web page is about. If a web page links to sites about green widgets then it could be a signal that the page is about widgets or about green widgets.Read the full article