The Critical Importance of “Segment Thinking” in Content Marketing

by Jay Acunzo
Here’s my nominee for the Most Obvious Statement of the Year award: Lots of businesses today create and market “content.” I know, I know – stop the presses, right? (Or, more accurately, stop the CMSes.) But have you ever really stopped to consider the imagery that the word “content” brings to mind? What do you see? Lots of individual items flying around all over the place, no ...Read the full article