The latest campaign in Reebok’s revival bid

by Tanya Dua
Fitness enhances the mind as much as it pumps the body: This old maxim is the beating heart of Reebok’s latest fully integrated marketing campaign, “Be More Human,” which includes a 60-second spot, as well as an online hub. Created by Venables Bell & Partners, its mission is to continue to change how people perceive and experience fitness.Read the full article

Reebok - Freak Show - Be More Human To all the athletes out there who spend their days bloody, muddy, and sore, not for bright lights or money, but to simply be the best version of themselves: This is for you. Sometimes a little bit of crazy is a good thing. It’s that extra push that keeps you at the gym after everyone else has thrown in the towel, that urge to go for one more lap, or that mental alarm clock that drags you out of bed in the morning to get out there and train. That little bit of crazy is what sets the tire flippers, rope climbers, and 5 A.M. runners apart from the crowd. And it’s not just about being able to lift more, run further, and jump higher. It’s about pushing your own personal limits, expanding your mental and social strength, not just your physical strength. It’s about being a harder worker, a more mindful person, a better human. Reebok designs gear that’s forged from these ideals and stands up to non-stop punishment. See what it truly means to Be More Human. Then get more at