The splintering TV consumption landscape, in 5 charts

by Eric Blattberg
Consumers today have a broader array of video entertainment options than ever before — and they’re embracing all of them. That wealth of video sources comes at the expense of linear, or live, television, which now reaches less than half of U.S. adults between the ages of 18 and 58 on a monthly basis, according to a new report from Forrester Research (“Making Sense of New Video ...Read the full article

  • The U.S. Total Video Report - 5 readers, 353 Tweets - Over the past several years, the TV viewing landscape has undergone a major shift. Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population,...