What to Do When Your Organic Landing Page Isn’t the Optimal Page

by Erin Everhart
Ten years ago, maybe even five years ago, traffic was the only metric SEO professionals were responsible for. The industry was new, we were still figuring out what we doing, and candidly our stakeholders didn’t know any better. The industry is nothing like that now. We’re better equipped at understanding algorithms, users are savvier with search engines, and stakeholders de ...Read the full article