37% of Female Fans Will Tweet About Super Bowl Ads

by Shea Bennett
Must-see ads are a huge part of the Super Bowl experience – 79 percent of internet users believe that it’s tradition – and a new study has revealed how female fans plan to interact with these ads during the game. A Crowdtap survey found that almost four in 10 (37.3 percent) female internet users in the United States plan to tweet about ads during Super Bowl XL ...Read the full article