Content Catchup: Facebook’s Master Plan, Real-Time Marketing’s Fatal Flaw, and More Must-Reads

by Joe Lazauskas
Here’s what you missed while wondering whether it’s possible for anyone over the age of 25 to understand Snapchat… Data: Real-Time Super Bowl Marketing Is a Giant Waste of Money Real-time marketing and social media war rooms are the hot new accessory in brand land; all the cool kids have them, and they’ve got the Instagram pics and Twitterjacks to prove it.Read the full article