CP+B pits account teams vs each other with public buzz tool

by Tanya Dua
Crispin Porter + Bogusky has devised a new way to stir up some healthy competition between its different account teams. The “Hoopla Countdown” is at the heart of the agency’s new website launched Wednesday, and is a meter to track how much Internet buzz each of its brands — from Domino’s to Best Buy — is generating on any given day.Read the full article