Do agencies even want journalists to write ad copy?

by Lucia Moses
When Condé Nast announced it would use its editorial staff to produce content for brands, journalistic purists were predictably aghast. Involving editorial people in selling ads goes against the traditional separation of the two sides of the business, after all. But what do agencies think? Condé Nast and others (and there are a growing number) argue, having editorial people pl ...Read the full article