Forget Setting Marketing Goals. Focus on This Instead.

by Andrew Percey
I don’t make New Year’s resolutions. No, I’m not a humbug — I just don’t think that successful goals are built upon an arbitrary calendar date. But I do set goals. Lots of ‘em. 5-year goals, yearly goals, monthly goals… which then break down into weekly and daily tasks. This goal process is based on a truly spectacular book that I gush about regularly: “The One Thing” by Gary Keller.Read the full article