Get Spring Keyword Cleaning Done Early with Excel Formulas

Happy New Year! What better time to do a bit of account cleanup to start the year off right? A few months ago when restructuring an account, we ran into the issue of building out keyword sets for our Broad/Broad Match Modified campaigns without doubling up on tokens that were out of order but would essentially match to the same query (+Fancy +Red +Shoes and +Red +Fancy +Shoes).Read the full article