How Gail Goodman Optimized Constant Contact’s Funnel To Build the $1 Billion Email Marketing Empire

by Zach Bulygo
Constant Contact is one of the biggest players in the email marketing space, and Gail Goodman has been with them since the beginning. She’s scaled the company from its early startup days to where they are now, a public company worth over $1 billion. She gave a presentation at the 2012 Business of Software conference, sharing how they optimized their marketing funnel.Read the full article

Gail Goodman: When software and people mix. Business of Software 2012

How to build a SaaS business - there are no silver bullets. Brilliant, funny, insight from CEO of $billion SaaS business started in 1999, a decade before 'Lean'

A talk by Gail Goodman, CEO of Constant Contact at the Business of Software Conference 2012.