How Long Should I Run An A/B Test For?

by Carly Stec
I'd like to think that I have a great deal of patience. (I mean, I taught my mom how to use an iPhone, so that's got to count for something, right?) However, when it comes to A/B testing, it seems as though my willingness to wait goes out the window. Eager to report on my findings, I find myself refreshing the page insistently.Read the full article