Massive Exposure, Minimal Impact: Doubts About Super Bowl Ad Effectiveness

by Greg Sterling
There’s no question that Super Bowl ads are often very clever, entertaining, engaging and sometimes even “powerful.” Many of these spots are shared or viewed millions of times after game day. But are they effective? Meaning: do they generate sales or other value for the brands and companies that pay so much to have them produced and aired? The assumption is yes – demand continues.Read the full article

Official Ram Trucks Super Bowl Commercial "Farmer"

And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer. God said, "I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board." So God made a farmer. God said, "I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,'Maybe next year,' I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours." So God made the farmer. God said, "I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark." It had to be somebody who'd plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who'd bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. "So God made a farmer."


ALEX AND ANI | Super Bowl 2014 | Main Street America

Main Street has long been a part of the cultural fabric of America: the essence of our thriving economy. It's where we've gathered to live, work, and play. It's time to recapture Main Street, America. Alex and Ani is turning street lights back on and "closed" signs around all across the country. We offer eco-friendly, positive energy products that are Made in America with pride and with peace. Join us as we lead the way back to Main Street. Find your nearest location at: http://www.alexandani.com/locations