Native Advertising Budgets Will Rise In 2015, Say Marketers

by Ginny Marvin
Yahoo CMO Kathy Savitt on Yahoo’s Native Ad Impact, Digital New Fronts 2014 Marketers are planning to increase investment in native advertising. Sixty-three percent of marketers say they’ll be spending more on native advertising this year. That’s according to a survey of 127 client-side marketers by the Association of National Advertisers (ANA).Read the full article