The Role of Search and Social for Super Bowl XLIX Advertisers

by Kelly Wrather
This year a 30-second ad spot during Super Bowl XLIX was estimated to cost a cool $4.5 million. Given the significant investment for the brands that rallied ad budgets around this event, how will these advertisers ensure they get the most bang for their buck? While Sunday might be the big day for the actual commercials, brands have the opportunity to capture attention and aw ...Read the full article