Using intent signals, put your brand on consumer “short lists”

This article was written by Qualia CEO Kathy Leake. In today’s consumer environment, it’s all about the short list. With the tools and signals available today, it’s never been easier to dive into the “mid funnel” — that magical interzone where average Joes and Janes start their journey to becoming your valued customers. But let’s consider what happens in this zone.Read the full article