Lowe’s Will Run Two Super Bowl Ads On Instagram [Report]

by Matt Mcgee
Lowe’s Home Improvement has bought two video ads that will run on Instagram during Sunday’s Super Bowl, and other advertisers are also planning to do the same, according to Adweek. The Lowe’s ads will follow an already successful formula for the company: They’ll be made using Instagram’s Hyperlapse feature, much like the #LowesFixInSix videos that Lowe’s produced last month.Read the full article