This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss YouTube’s Super Bowl halftime play, why it represents a defensive maneuver by Google, and what the implications are for brands. In addition, we take a closer look at an excellent new primer on native advertising, and explore whether or not ...Read the full article

Gostwyck Wool: Life on the Farm

Sheep on the Gostwyck farm in New South Wales, Australia might just be the happiest in the world: they’re farmed in a way that focuses on their needs, with plenty of human attention, all the food they need, huge grazing spaces, and all done in an eco-respectful way. And that love and care shows through in their fleeces, and our exclusive Autumn/Winter ’14 Gostwyck collection.

KPCS: Jon Favreau #165

Once under the impression that they were handing out television pilots to comedians upon arrival to Los Angeles, actor/writer/director/producer Jon Favreau ("Swingers," "Iron Man," "Elf") chat to Kevin about all aspects of the movie making process.