21 Tips for Writing Great Ad Headlines

by Dan Shewan
Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it. Of course, window dressing is one way to get prospective customers’ attention, but online, this ta ...Read the full article