50% of Super Bowl Ads Featured Hashtags (And Snapchat Had its First Mention)

by Shea Bennett
Half of all the advertisements in the 2015 Super Bowl included a hashtag, which was down slightly from the 2014 game, reports Marketing Land. In total 28 hashtags were listed during 56 commercials, which was 50 percent of ads overall, compared to 57 percent last year. By comparison, 25 website URLs were included in the ads.Read the full article