Ecommerce Links: January 2015

by Linda Bustos
It may be Groundhog Day, but make sure your marketing habits aren’t on repeat like Groundhog Day. Friends-of-Get-Elastic Kevin Lindsay of Adobe and Brooks Bell of Brooks Bell Interactive are kicking off a 21-day Optimization Challenge to boot-camp your marketing habits. Each day reveals a new video of optimization tips, you can sign up and follow along here.Read the full article

  • How to Be an Effective Omnichannel Retailer - 7 readers, 94 Tweets - Becoming an omnichannel retailer brings new challenges as customers expect their mobile and social interactions to be increasing faster and more engaging. Top executives from Macy’s, Lowe’s and The Limited share their experiences and advice.