Facebook Testing Better ROI Tracking Feature for Ads

by Lynn Black
Facebook is in the process of creating a reporting feature that will better report on how Facebook ads affect an advertiser’s bottom line. It’s nice to know how many people engaged with an ad, but it’s better to know how much revenue that ad produced for a company. This move by Facebook to better prove the ROI of money spent on ads is important now that Facebook is making it in ...Read the full article