Google's Matt Cutts on SEO: A Retrospective (2011-2014)

by Dave Davies
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. We continue our look back at some of Cutts' blog posts, videos, and thoughts to get a better understanding of where Google's been, which in turn c ...Read the full article

How can I guest blog without it appearing as if I paid for links?

How can I guest blog without it looking like I pay for links? Ben Holland, Phoenix, AZ Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters/


Will backlinks lose their importance in ranking?

Google changed the search engine market in the '90s by evaluating a website's backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance? Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters/


Is there a version of Google that excludes backlinks as a ranking factor?

Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I'm wondering what search would look like and am curious to try it out. BlueBumbleBee, Colchester, UK Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters/


How to Rank #1 on Google - By Matt Cutts

Funny mash up video of Matt Cutts giving advice on how to rank number 1 on Google search. Made by (@seosammo) Sam Applegate of http://www.ninja-creative.com completely independent of Google. Using Google Webmaster Help videos by Matt Cutts. Blog Post with More Info: http://www.samapplegate.co.uk/comedy/how-to-create-a-matt-cutts-google-mash-up-video/


Negative SEO

Matt Cutts addresses questions about negative SEO. Learn more about the disavow links feature: http://support.google.com/webmasters/bin/answer.py?answer=2648487 Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters/


How has query syntax changed since voice search has become more popular?

How has query syntax changed since voice search has become more popular? Blind Five Year Old, SF, CA Have a question? Ask it in our Webmaster Help Forum: http://productforums.google.com/forum/#!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters/


Should I spend more time on improving my content or on fighting scrapers?

Hi Matt I understand that the recent farmer update (Panda) gives a penalty for poor content. Given the penalty scrapers have been outranking original sites. Should webmasters spend time in fighting scrapers directly or work on the poor content? Thx" Sunny, Mumbai, India Have a question? Ask it in our Webmaster Help Forum: http://www.google.com/support/forum/p/Webmasters?hl=en Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters


Lessons learned from the early days of Google

Matt Cutts describes lessons learned from the early days of Google in a January 2015 talk at the University of North Carolina at Chapel Hill. The slides are available at https://docs.google.com/presentation/d/13gDspOfYxB3z2_SIKne0zE2uc7dCLTffDkF9DEBTETw/edit?usp=sharing More info about the Toolsmith fund at http://cs.unc.edu/give/toolsmith-fund/ Watch other talks in this series at http://cs.unc.edu/50th/alumni-speaker-series/videos/


Matt Cutts of Google on rel="author"

Matt Cutts head of Google's Webspam Team is interviewed by Brady Forrest, Technical Evangelist at O'Reilly Media about annotating the web, search, rel="author", HTML5 markup and fitness gadgetry.


Matt Cutts on Panda May 25th Live


Matt Cutts: at PubCon 2013 Las Vegas on SEO, Hummingbird and More

Great keynote speech by Matt Cutts focusing on Hummingbird, Google SEO, future of search, etc.


An update on Google's webmaster videos

Matt Cutts addresses a noted trend in his webmaster videos. See the infographic: http://www.click2rank.com/blog/matt-cutts-webmaster-qa-infographic/ Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters/