How to Approach Owned and Earned Media

Posted by SamuelScott This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Image: Flickr user nickrate We all know content is king, but if your content marketing plan consists of blindly publishing daily bl ...Read the full article

Digital Marketing Summit at SMX West - Brian Clark of Copyblogger

"From Content Marketing to Media Company" - Brian Clark - Founder & CEO, Copyblogger Media The internet has empowered prospects to bypass advertising and sales pitches. Giving people engaging content has become the first step in 21st century marketing. That means smarter companies will adopt a media-first business strategy, regardless of their business model or market. Learn the ingredients of engaging content and the changes your organization must make to succeed with a media-first business strategy. From the Marketing Land Digital Marketing Summit at SMX West 2014. For more information: