How We Increased Our Twitter Engagement Rate by 180% in Two Months

As social media marketers, we have a wealth of tools at our disposal to measure our performance. But with so much to track, what can get lost is focus on the metrics we can dramatically improve with specific tactical decisions. We want to know where we can really move the needle, fast. When Twitter made a wealth of new Tweet stats available to the public in late 2014, we had just such a number.Read the full article