It Takes Two To Make A Thing Go Right—A Tale of Two Clients

So perhaps not ALL good PPC advice can come from a hip-hop song from the 80’s, but I think it certainly applies in this case. As account managers, we are given accounts and told to make them grow, make them more efficient, and make them more profitable, among other things. And we want to do exactly that. We really want to. But it can’t be a one-sided story.Read the full article