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adweek.com - 13 readers, 124 Tweets - Instagram video ads are new for Super Bowl marketers this year, and Lowe's is buying two spots focusing on how to play host for Sunday's Big Game. The 15-second clips were shot with Hyperlapse, a feature developed by Instagram last year that uses fast motion to stylish effect.
businessinsider.com - 12 readers, 342 Tweets - Almost two-thirds of the social media mentions about Nationwide were negative in sentiment.
adweek.com - 11 readers, 64 Tweets - Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money to work with than smaller advertisers. After all, the brewer did have four social media war rooms stationed around the country tonight.
adweek.com - 11 readers, 245 Tweets - During tonight's Super Bowl, Nationwide, Fiat, Chevy Colorado, Snickers, Turbo Tax, Esurance, Skittles and other brands have trended nationally on Twitter, thanks to either in-game commercials or pregame activity that ranged from TV spots to product giveaways that people loved. McDonald's, though, has really stood out.
thenextweb.com - 10 readers, 705 Tweets - Note taking apps are dime a dozen these days, but occasionally I stumble across a new one that does something smarter than the rest. Letterspace, an app for iOS and…
mashable.com - 13 readers, 1324 Tweets - What type of social media legacy will your parents leave behind?