Super Bowl 2015: the winners and the losers

by Shareen Pathak
The Patriots may have lifted the Lombardi Trophy last night, but in brand land, deciding the winners and losers is a little more tough. As expected, like last year, many brands chose to talk to each other, hoping that some brand-on-brand action might garner the attention they desperately need in the absence of a seminal moment like a blackout.Read the full article