The Tweets, The Ads, The Data: A Recap of the 2015 Social Super Bowl

The Super Bowl needs no introduction, and if you’re a marketer, yesterday was filled with ups and downs both on and off the field. For as long as we can all remember, the Super Bowl has been the go-to, premium placement for brands and their 30-second TV spots. But in recent years, this huge concentration of attention has bled over into social media as well.Read the full article