What’s Missing From Your Content Strategy Research?

According to the 2014 CMI Content Marketing Survey, 63 percent of marketers feel their content marketing is effective. I’ve spent the past 18 months with a team of skilled digital marketers getting to the root of this content marketing downfall. And (mostly) it’s not a problem of bad content; it’s a matter of not reaching the right audience – or even any audience at all.Read the full article