Why @GoPro’s NHL Partnership Is Social Media Gold

by Kevin Shively
GoPro has become a standalone brand in the world of action video, and much of their success can be attributed to social media. The viral nature of the content the average joe can produce with a GoPro is undeniable. Among those infatuated with GoPro’s compelling content are the folks at the NHL. The league recently partnered with GoPro to bring the camera company’s social media success to the ice.Read the full article

GoPro: On the Ice with the NHL

The National Hockey League (NHL) and the NHL Players’ Association (NHLPA) are happy to announce a North American partnership with GoPro. Step on the ice with a few of the NHL’s best as they give you a rare glimpse into their unique skill sets during the Player Media Tour in Newark, NJ. See the game from the perspectives of Patrice Bergeron, Sidney Crosby, Taylor Hall, Patrick Kane, Henrik Lundqvist, TJ Oshie, Alex Ovechkin, Zach Parise, Tuukka Rask, Tyler Seguin, PK Subban and Jonathan Toews. Shot 100% on the HERO3+® and HERO4® cameras from http://GoPro.com. Get stoked and subscribe: http://goo.gl/HgVXpQ