5 countries to follow on social media

by Tanya Dua
A well-crafted branding strategy from a fast food brand can change your perception about its burgers. But can effective branding change your point of view about a country? Nation-branders hope so. Nation-branding — a field of branding that extends beyond tourism into highlighting a country’s competitive advantage, whether infrastructure or culture — isn’t a new thing.Read the full article

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