AT&T Launches First-Ever Influencer-Driven Scripted Series On Snapchat

by Steve Hall
With the debut of its Discover news feature, mobile social platform Snapchat is becoming home to original, scripted content such as SnapperHero, an AT&T-sponsored video series aimed at millennials. SnapperHero will feature YouTube, Vine and Snapchat influencers who will play superheroes in short 100-200 second videos.Read the full article