Best Practices for Ad Campaign Management in 2015

by Sherice Jacob
If there’s one word that will exemplify the strategies of ad campaigns this year, it’s synergy. As much as we’d like to cringe at the use of buzzwords like that, there’s a kernel of truth to this one. Today’s ad campaigns demand a unified publishing voice and a recognizable brand personality. Those, along with these best practices, can help improve your conversion rates and he ...Read the full article