Don’t Let Data Idolatry Kill Your Content Marketing

by Melissa Lafsky
In the modern era, data is the fallback solution to all problems. Got a question or problem? Break it down, slap a numerical value on each piece of it, track them all, and plug your results into an algorithm. When everything can supposedly be quantified, “the idolatry of data” has begun to trump all other ways of thinking, as Leon Wieseltier recently put it in The New York Times.Read the full article