Dstillery VP: Mobile is a ‘Programmatic-First’ Platform

By the end of this year, mobile will likely account for over half of all spending on programmatic advertising, according to eMarketer, and programmatic buying already accounts for a quarter of all spending on mobile — nearly 50% more than on desktop. In many ways, mobile has always been a programmatic-first platform, says Lauren Moores, vice president of analytics at Dstillery.Read the full article