Games and Gamification for Marketing: Event roundup and why it’s interesting

In mid-January I attended a Creative Edinburgh/IPA event on the subject of games and gamification in marketing. The most insightful question of the evening in my opinion came from Andrew Burnett and was along the lines of: Are we putting too much emphasis on games, and not enough on gamification? Are we therefore risking getting too far away from the business objectives? ...Read the full article

Audi - Art of the Heist ARG - Case Study

AUDI - THE ART OF THE HEIST ARG CASE STUDY (transmedia marketing campaign)
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Credits - Audi - Campfire