How Beyond the Rack’s Return on Facebook Ad Spend Exploded

by David Cohen
How did private designer-apparel shopping club Beyond the Rack boost its return on ad spend for its Facebook campaigns from 28 percent to more than 86 percent in 60 days? Kenshoo, a Facebook Strategic Preferred Marketing Developer, and digital agency Bright Forest Media explained. According to Kenshoo and Bright Forest Media, Beyond the Rack sought to use Facebook ads to acqui ...Read the full article