PPC and SEO Go Together Like Peanut Butter and Jelly

by Nicolette Beard
For years, I thought of myself as an SEO purist. Maybe it was a control issue. I thrived on my ability to influence search results based on my awareness of user behavior, how and where to place a link for maximum benefit and even how to create a unique query space, just to see if I could. I thought pay-per-click (PPC) advertising was for wimps. Well, the barriers to entry have changed.Read the full article