STUDY: Facebook Ad Spend Shifts to Video, Mobile in 4Q 2014

by David Cohen
By David Cohen on Feb. 3, 2015 - 4:45 PM Goodbye, engagement; hello, direct-response ads; and a big hello to video ads and mobile: Those were the major findings by Kinetic Social, a Facebook Preferred Marketing Developer, in an analysis of its clients’ fourth-quarter-2014 advertising campaigns on Facebook and Twitter.Read the full article