Super Bowl Ad Branded Hashtags: Who Won and Who Lost

The Super Bowl is a huge marketing event, with half of the 120-million-viewer audience tuning in for the ads. As marketers have increasingly recognized the importance of social media to amplify the reach of their pricey spots, the past few years have seen the rise of the Super Bowl ad hashtag. This year 50% of the ads promoted a new branded hashtag intended to drive the conversation online.Read the full article

Official Coca-Cola "Big Game" Commercial 2015 #MakeItHappy

The Internet can be used to spread either happiness or hate. To either hurt someone or make someone's day. At the end of the day, it's whatever we make it. Let's #MakeItHappy. Find out how you can make the Internet happier at For more videos, visit our playlist: Join Coca-Cola in making the Internet a happier place for everyone. Follow us on FACEBOOK: Follow us on TWITTER: Follow us on INSTAGRAM:

Avocados From Mexico – #FirstDraftEver Commercial

Every plant & animal on Earth gathers at the First Draft Ever to see where they’ll spend eternity. The Draft Continues… Check out the rest of Mexico’s picks and win prizes: Twitter: Facebook: #FirstDraftEver

Nissan 2015 Super Bowl Commercial | “With Dad”

#withdad follows the struggles of a hardworking and close-knit family striving for togetherness across the years. As part of our #withdad campaign, Nissan will donate up to $1,000,000 to two organizations that, like Nissan, help people build better lives for themselves and their families - Habitat for Humanity® and Wounded Warrior Project®. We are proud to be their partner.

  • Yes, A Super Bowl Ad Really Is Worth $4 Million - 19 readers, 617 Tweets - VideoThis article is by Rob Siltanen, founder and chief creative officer of Siltanen & Partners, a Los Angeles-based advertising agency. Mr. Siltanen has created several Super Bowl commercials for major clients including Skechers. His commercial “To the crazy ones” launched Apple’s celebrated “Think different” campaign. Last year the Super B...

  • Update: Super Bowl on NBC Draws Record U.S. Television Audience - 14 readers, 265 Tweets - UPDATE: In updated national estimates from Nielsen released Monday afternoon, Sunday's Super Bowl on NBC set a U.S. television record with 114.4 million viewers — up 2.2 million from the previous h...

  • NBC Says 95% Of Super Bowl Ads Are Sold Out - 18 readers, 211 Tweets - NBC has sold 95% of its Super Bowl ad slots at a price of $4.4 to $4.5 million per 30-second ad.