Three Mobile Keys to 2015: Go Deep, Go Exclusive, Go Native

Editor’s note: This is the first of many expected posts from new VP of Mobile Strategy Craig Weinberg. With hundreds of mobile ad networks; an expected $25 billion US mobile spend in 2015; and Apple’s recent news of their best quarter ever, anchored by iPhone sales; it’s important to remember that in 2014, as eMarketer reported, the majority of the US’ mobile dollars were s ...Read the full article