Vendor Selection: A 5-step process for choosing a marketing automation solution or agency

by Daniel Burstein
Vendor Selection: A 5-step process for choosing a marketing automation solution or agency Daniel Burstein February 3rd, 2015 How do you move 18 to 20 segments of customers through the learning process of a complex sale? Mitch Zlotnik, President, and Seth Pauley, Vice President, both of Audimute Acoustic Panels, used marketing automation to educate customers with content on a large buying dec.Read the full article

Vendor Selection: Tips for choosing a marketing automation platform - HD

Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE In the MarketingSherpa Media Center, Seth Pauley, Vice President, and Mitch Zlotnik, President, both of Audimute Acoustic Panels, joined MarketingSherpa's Daniel Burstein to discuss how to select a marketing automation vendor. "Look before you leap, and ask the right questions upfront. Just because a vendor can do something doesn't mean they should do something," Zlotnik said. Watch this video to hear tops on what marketers should look for in a marketing automation vendor, as well as advice for choosing an agency.