Verizon Wireless to Enable Opt-Out of Mobile "Supercookies"

by Yuyu Chen
Verizon Wireless has made a major change to its mobile ad-targeting program: it will now allow users to completely opt out of being targeted with "supercookies." "Supercookies" are hidden identifiers that can track websites when users surf the mobile Web. Compared to regular mobile cookies, the code of a "supercookie" is more difficult to wipe from a user’s browser.Read the full article